LO6: Starter

The two main areas when media effects are discussed

Passive and active audience theories.

Give examples of a theory that can be applied to each area

Passive - Hypodermic syringe theory - people believe everything they hear in the media.

Active - Uses and Gratifications (McQuail, 1972) - people use the media for their own purpose

Give an example of a media text that caused a 'moral panic'

GTA 5
Scream
Call of Duty - Modern Warfare 2
Breaking Bad
Marilyn Manson


BBFC

British Board of Film Classification (used to be British Board of Film Censors, changed in 1984)

Provide an age rating or certificate for films

Protect the public from violence and offensive images

Protectionism

From early 80s, BBFC had to work more to protect the public due to new technology:
VHS - Home videos - Video Recordings Act 1984, brought in by government to go against 'video nasties' that were being made, horror films etc people made at home