LO4: Audience Research

Starter

Organisations that collate data:

RAJAR - Radio Joint Audience Research - Collects data about listenerships for radio

NRS - National Readership Survey - Collects data about print products, such as magazines and newspaper readership

BARB - Broadcast Audience Research Board - Collects data about TV audiences

For this section of the exam, we have to analyse data collected by the organisations.