Demographic - characteristics of an audience
Conglomerate -
Horizontal Integration -
Audience -
Indpendent -
Niche -
Mass -
Key Theory 1 - John Hartley (1987)
All media products have 'invisible fictions' before they are made.
Key Theory 2 - Ien Ang (1991)
All media producers have 'imaginary entities' in mind before their production.
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