LO6: Media Effects and Regulations

Passive Audience Theory

Hyperdermic Syringe - media has a negative impact and audience believes everything they hear (Adorno and Horkheimer)

Representations are mediated (Hall 1980)

Not all stereotypes are negative (Perkins 1979)

Women are objectified in the media (Mulvey 1975)

Men are portrayed as violent and want pathological control (Earp and Kats 1999)

Are representations of homosexuals stereotypical (Butler 1993)

Black and Asian boys are seen as troublemakers (Turton 2014)

Edward Said


Active Audience Theory

Uses and Gratification theory (McQuail) - audience use media texts for different reasons (building personal relationships, surveillance, escapism, building personal identity)

Exposure to violent images makes people violent (Chris Anderson 2007)

Desensitisation - overt exposure to something makes it normal to the audience

Copycat acts - people copy violent acts from media texts

Moral Panic - when the media demonises groups of people


LO6 is all about Legal and Ethical

Regulation guidelines and social norms

Discuss the potential media effects on the audience of a media product you have studied

OR

Discuss the regulatory guidelines associated with a media product you have studied

Both have:

Discuss = agree or disagree, debate

Media product you have studied


Introduction:

Give opinion to answer to question (debate)

Say product +specific audience + regulator

Say how you are going to structure your essay



20 Mark Question Mark Scheme

Level 4 - 16-20

Level 3 - 11-15

Level 2 - 6-10

Level 1 - 1-5

For the paper, 60% is a pass, so need to get 12/20 to pass





Discuss the potential media effects of a media product you have studied

Inception by Christopher Nolan, released in 2010, uses a variety of effects, both in it's narrative and through cinematography and mise-en-scene, to create media effects for the audience. As it is rated 12A by the BBFC, it successfully abides by its guidelines, which I fully agree with, to creat effect in a media product. This was seen by the lack of controversy from the film due to it's control and moderate use of violence and language, which abided by the 12A guidelines for the BBFC, in addition to its cast, which varied gender and race successfully, to avoid moral controversy.