LO2: Advertising

Ways films can be advertised:
Trailers - VOD, cinematic and teaser - would be successful as it shows a wide variety of people parts of the film to get them interested
Pop up ads - would appear on relevant sites such as IMDB and Rotten Tomatoes, film sites - would be shown to the target audience, and so would be effective
Posters - In cinemas, film shops etc - similar to pop up ads, would appear in relevant locations so the target audience can see it and be interested in it, very effective
Billboards - appear in often crowded areas, so many people can see it, both the target audience and not, so effective
Newspaper and magazine adverts - both relevant products, such as film magazines, as well as more mas appeal products such as most nerwspapers (Telegraph, Times etc), this is effective as many people would see it from a variety of demographics