One above the line advertising method:
Trailers
One below the line advertising method:
Flyers
Two ways technological convergence has changed distribution of media products:
Adverts such as posters and trailers can be distributed and shared on the internet - not just by the creators but civilians as well, as the web is now interactive.
It has also allowed trailers to be seen outside of a cinema, which is where they were traditionally shown, and now can be shown as adverts before TV and VOD products, as well as on social media in the form of shorter trailers - teasers.
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