Tuesday, 13 September 2016

Inception

Marketing

Pre release

  • Trailer
  • Game (with poster)
  • Cast and Crew
  • Merchandise
  • Social media (throughout)
  • Participation (Clue solving through apps, magazines and the internet)
  • Game improvement (second trailer)
  • Comic

The film intentionally had little information released about it, with only a trailer released in August 2009. After this, the Inception website only had an animation of the spinning top in the film, which continued, acting like a countdown until December. At this point, the game Mind Crime was released on the website, which upon completion created the poster for the film. This made the fans feel involved with the film, which was important as it was an original concept with no original fan base. To also remedy this, the marketing also focused on using the cast and crew (especially Christopher Nolan) as adverts themselves, relying on their fan base to watch the film.
In December, free T-shirts were released featuring images of props from the film, and on these contained codes linking to the guide to the device used in the film, based on the website. Mind Crime also got a hidden trailer for the film upon completion, all of this making the fans feel intrigued and connected to the film. A prequel comic was also released to act as a film prequel surrogate.
Social media profiles were set up to allow the download of promotional pictures etc.
Managed to gain interest in the film without revealing plot, making it more intriguing and so more people went to see it at the cinema, which is where the director waned it to be seen.
Spent 100 million dollars in advertising, split 50/50 between Warner Bros and Legendary Pictures
(Source: Quora.com)

Distributed by Warner Bros. (purchased from Christopher Nolan)

Didn't have:
Sponsorships
Subsidaries creating it (Syncopy, Legendary Pictures, Double Negative etc were all independent at the time, but worked together in a joint venture)











                                                                            

No comments:

Post a Comment